A Sustainable Partnership: Vendella Australia and the Australian Bedding Stewardship Council

In an era where environmental consciousness is at the forefront of consumer priorities, businesses are recognising the need to align with sustainable practices. This collaboration not only underscores the commitment of both entities to environmental responsibility but also demonstrates the growing importance of sustainability in consumer choices.

The Bedding Stewardship Scheme: A Collective Vision for Sustainability

The ABSC’s Bedding Stewardship Scheme is a not-for-profit entity that was established in 2020. Their mission is to tackle the problem of end-of-life mattresses in Australia to keep them out of landfill and off our streets. Collaborating with governments at various levels, as well as engaging with the supply chain, manufacturers, retailers, and recyclers, the initiative aims to transition towards a circular economy for mattresses and bedding products.

The disposal of mattresses presents significant challenges in landfills, occupying valuable space, posing fire and subsidence risks, and entailing the burial of non-renewable resources that may take centuries to decompose. The issue is exacerbated by the widespread illegal dumping of mattresses by the community due to their bulkiness and weight, making proper disposal challenging.

This situation results in hazardous landfills, unsightly roadside dumping, and the squandering of valuable resources. The ABSC has evolved into a comprehensive initiative aimed at promoting environmentally and socially responsible practices beyond just mattress recycling. Vendella Australia’s decision to join this scheme signals a proactive approach towards addressing consumer expectations within the accommodation industry. According to a survey, a staggering 88% of consumers express a desire for brands to contribute to their efforts in living sustainably, and they are willing to switch brands based on these considerations.

Vendella’s Three-Pillar Sustainability Approach

Vendella’s sustainability approach aligns with three key pillars. Improving the well-being of the land, enhancing the well-being of its people, and contributing to the ongoing financial strength of the business. A standout initiative under the first pillar is the DreamGreen bedding range. This range us filled with microfibre made from recycled plastic bottles. Because of this innovation, over 20 million plastic bottles have been diverted from landfills.

In essence, Vendella’s sustainability focus is a strategic and ethical choice that reflects a holistic understanding of its role in the larger social and environmental ecosystem. By weaving sustainability into its operations, Vendella not only meets consumer expectations but also contributes to building a more resilient and responsible business model.

The Significance of the Partnership

Vendella Australia’s partnership with the ABSC is not just a membership; it underscores the company’s commitment to advancing environmental sustainability within the accommodation textiles industry, mattress recycling only being one part of that. This aligns seamlessly with broader sustainability efforts, positioning Vendella as a leader in accommodation bedding sustainability. Vendella will now be promoting ABSC as the number one choice for accommodation mattress recycling, instead of polluting the earth with mattress waste.

As consumers increasingly demand eco-conscious choices, partnerships like these set the stage for a more sustainable and responsible future. We are proud to collaborate with ABSC, who are a testament to addressing pressing environmental challenges and shaping a more sustainable tomorrow.

Want to find out more? You can visit the ABSC website here, or contact us on [email protected].